Alongside traditional departments, the new flagship also features lifestyle-focused sections that do away with "typical departmental barriers," The Save Mart Companies' chief marketing officer said.
"If it's being sold in a conventional supermarket or in a mass-market merchant, I would be disappointed that we're selling it at all," CEO Jack Sinclair said Wednesday during an investor conference.
The e-tailer has quietly rolled out product ratings inside its Amazon Fresh locations. The strategy promises to build consumer trust, particularly for its private labels, writes Peter V.S. Bond.
Two-thirds of shoppers in a recent poll by Inmar Intelligence said they have shifted spending away from the store they usually shop at because they sense that costs are increasing.
The Amazon-owned grocer is planning several new locations in San Francisco and Los Angeles, along with three each in New York City and Washington, D.C.
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