Nov. 3, 2020 | Today's news and insights for finance leaders Note from the editor In today's newsletter, our fifth KPI column installment takes a deeper look at customer retention.
Retaining customers begins with not giving them an excuse to leave, especially during times of economic uncertainty. The CFO's ability to understand what might underpin a customer's allegiance, or departure, is critical. "There's all these things to [understand] ahead of time,” Mohit Daswani, CFO of ThoughtSpot, says. “If all you're doing is measuring churn, and not the indicators leading into it, you're being way too reactive."
We want to hear from you; who in your organization principally manages customer retention? How do you keep your vital customers onboard? What might other CFOs be overlooking?
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