Weekender: 4 key trends for medtech in 2021

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BROUGHT TO YOU BY — MedTech Dive's studioID Overcoming Barriers to Patient Treatment Adherence A substantial number of patients with chronic conditions never even begin their prescribed therapies. Discover how flexible patient services can help throughout the patient journey in this webinar.   4 key trends for medtech in 2021 With resurgence of the coronavirus and emergence of more contagious strains, COVID-19 challenges, but also opportunities, lie ahead for medical device and diagnostics companies. Low Medicare EKG device draft slams iRhythm, stock price sinks by over 30% Wall Street analysts questioned whether the lower-than-expected rates are final and what the prospects are for renegotiation. Shares of market leader iRhythm fell over 32% on Friday. Q&A New iRhythm CEO on national pricing setback, Medtronic market expansion lessons Michael Coyle will try to build off the cardiac monitoring company's recent success amid a telehealth boom. Shares have jumped by over 175% in the last 12 months. BD study suggests its COVID-19 antigen test better than PCR at detecting infectious individuals The findings add to a debate on to how to use the fast-acting tests and their potential to reduce virus spread by enabling interventions. Still, questions remain about how well these diagnostics perform on asymptomatic people.      Abbott Q4 beat driven by COVID-19 test demand, devices come in flat CEO Robert Ford said the company exited 2020 with "tremendous momentum" and forecast 35% growth for this year.  J&J misses Wall Street on hips, knees and spine amid global elective care slowdown CEO Alex Gorsky predicted challenges to persist in 2021 but suggested that improvement is in sight. "The resiliency and the ability of hospital systems to continue with elective surgeries has improved quite significantly," he said. Stryker falls short of Q4 sales amid electives pullback, robotics a bright spot Double-digit growth in China was offset by hits in business in the U.S. and Europe. CEO Kevin Lobo told investors after volumes rebounded through October, large declines began in November and December. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Abbott, Edwards focus on mitral valve as market projected to rival TAVR Companies have zeroed in on TAVR in recent years, but in 2021 and beyond, experts and industry are looking to the mitral market for the next big structural heart splash. Deep Dive 3 big predictions for digital health in 2021 As tech and data sharing become more pervasive, healthcare will likely pivot to being more predictive and telehealth will evolve, giving rise to new modalities of care. This will force companies to invest more in cybersecurity. From Our Library Webinar - on demand Risks, Regulations, and Ransomware: How a Holistic Approach to Securing Connected Medical Devices Will Lead to Better Patient Outcomes Irdeto Webinar - on demand Overcoming Barriers to Treatment Adherence With Flexible Patient Services IQVIA View all resources Best of What We're Reading The Guardian Biden urged not to give top FDA job to official over her role in opioid crisis 360Dx WHO Updates Essential Diagnostics List, Urges Countries to Prioritize Investments in Testing Reuters Ortho Clinical Diagnostics tumbles nearly 9% in Nasdaq debut USA TODAY Will travelers need a negative COVID-19 test to board flights within the US? The CDC says it's under consideration MedPage Today Arrhythmia Clinics: Device Settings Can Make Data Dumps More Manageable MedCity News DarioHealth moves into back pain with $31M acquisition Suggest a story we should read Dive Into a Topic Medical Devices Policy & Regulation Clinical Trials Manufacturing Legal M&A Research Diagnostics Digital Health Imaging Share MedTech Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to MedTech Dive: Daily Dive. Here's your link to share: https://www.medtechdive.com/signup/insiders/?signup_referred_by=5f93078d7aa51972095c9316

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