Weekender: NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of unusual Super Bowl

Signup | Forward Weekender Jan.​ 30,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — StackAdapt Audience Targeting Insights for the Savvy Digital Marketer Your total addressable market is bigger than you think. Download this guide, make better audience targeting decisions and level up your digital media campaigns.   NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of unusual Super Bowl A two-hour livestream on the social video app shows how the league and marketers alike are moving away from TV to generate hype for the big game. Dunkin' offers drive-thru weddings for Valentine's Day Interest remains strong in the romantic holiday but marketing must reflect how consumers plan to celebrate differently because of the ongoing pandemic.  7-Eleven turns latest experiential store into 'gaming palace' Airbnb Before the location opens to the public, two fans can book a stay that includes access to a PlayStation 5 and a one-hour Twitch session with a top gamer. Chobani dips into TikTok with first hashtag challenge for Opposite Day Winners will get a case of snacks that feature more cookie dough crunch than Greek yogurt — the opposite of the brand's regular Flip product. Coors pulls from 'Inception' to insert brand into dreams before Super Bowl LV Because it is frozen out of the big game by AB InBev, the marketer is using science to get people to dream about its products. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Super Bowl's status as marketing bellwether diminished as brands play it safe Some of the biggest announcements so far are advertisers like Budweiser sitting out, but newcomers — particularly brands boosted by the pandemic — are also jumping on the opportunity. Featured Resources FROM: Rival Technologies & Reach3 Insights Learn What's Next in the 2021 Consumer Landscape [Research] 2021 CMO Playbook: Lessons from COVID-19 and what brands can expect in the year ahead [Article] Forget "New Normal" — to navigate the pandemic, CMOs must prepare for a series of "Next Normals" [eBook] The future of insights: What the mobile era has in store for marketing research From Our Library Trendline The state of small business in retail Playbook Cause Partnerships Are Your Brand’s Path to Purpose No Kid Hungry View all resources Best of What We're Reading Adweek Robinhood's Poor Decision Announcement Will Haunt the Brand Forever The New York Times G.M. Will Sell Only Zero-Emission Vehicles by 2035 HR Dive PepsiCo turns to Minecraft, moving virtual training away from 'Zoom fatigue' The Drum Black Lives Matter: have ad agencies followed through on their promises? CNet Reddit sent AMC and GameStop stock to the moon. Why, and what happens now MarketWatch Australian regulator says Google’s ad dominance must be addressed Suggest a story we should read Upcoming Event How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5f93078d7aa51972095c9316

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