The new joint venture, called The PLANeT Partnership, will combine Beyond's expertise in proteins made from plants with the CPG giant's marketing and commercial capabilities. Financial details were not disclosed.
The report from the International Food Information Council found 75% of people classify themselves as omnivores, and seven in 10 tried a new plant-based protein in the past year.
Co-CEO Jaxie Alt is upbeat her company's offerings can disrupt the meat snack category, and Wall Street seems to agree. The challenge, she said, is convincing U.S. consumers.
The USDA said revoking the measure, which would have increased line speeds to 175 birds per minute from 140, is part of a broader review of rules by the new administration.
What we eat and drink could soon change thanks to advances that allow for the creation of better ingredients, crops and animals. The biggest challenge: explaining the science to consumers.
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