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During the company's Q4 call Thursday, CEO Chris Kempczinski said McDonald's has been able to balance pay due to judicious menu pricing and productivity savings.
Interest remains strong in the romantic holiday but marketing must reflect how consumers plan to celebrate differently because of the ongoing pandemic.
Much of the industry's in-store tech investments have gone toward contactless payment solutions or tableside, but operators are also experimenting with cutting-edge air filtration to make diners comfortable.
Consumers are craving healthy dishes to enjoy in the comfort and safety of their homes. Find out how to give your customers what they want in this playbook.
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