Weekender: Nielsen introduces cookieless system to track online actions

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BROUGHT TO YOU BY — Quad Save up to 50% on direct marketing Maximize effectiveness and ROI with a "ride share" platform that solves for rising postage and enhances personalization. Find out how.   Nielsen introduces cookieless system to track online actions A pilot of Identify Sync, which leverages de-identified person-based identifiers, attributed 96% of conversions to marketing touch points with consumers. Coke taps Tyler, the Creator, for dance-focused Zero Sugar campaign To promote a new formula for the beverage, the multichannel effort includes an "ambitious" digital and social push showing people dancing to an original song. Macy's touts new media network, which already generates $35M annually Launched in August to little fanfare, the Macy's Media Network aligns with how other retailers are trying to combine existing capabilities in areas like loyalty with advertising sales. Chevrolet debuts on TikTok with artist behind viral hit 'My Truck' The General Motors brand features its Silverado full-size pickup in the video, while the lyrics mention the carmaker's truck lineup. Q&A General Mills CMO shares outlook on purpose, e-commerce and data as pandemic boosts sales Speaking to Marketing Dive, Ivan Pollard said he believes agencies can't go back to the old AOR model and dished on how the company is working with partners like Walmart and Amazon. Best of What We're Reading The Wall Street Journal Mr. Potato Head Isn’t Going Away. Meet the New Potato Head Family. The Verge Twitch, owned by Amazon, pulls Amazon’s anti-union ads NPR TikTok To Pay $92 Million To Settle Class-Action Suit Over 'Theft' Of Personal Data The Wall Street Journal Facebook, Google Face ‘Strong Pipeline’ of Privacy Rulings in Europe Digiday California’s privacy law has had ‘no impact’ on ad revenues or inventory, but indirect effects could hurt CNBC How the Ad Council plans to get Americans comfortable with vaccines Suggest a story we should read Upcoming Events How Nestle’s Garden of Life Attracted New Customers With Their DTC Approach March 2, 2021 - March 2, 2021 | Webinar 2pm ET How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target March 11, 2021 - March 11, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5f93078d7aa51972095c9316

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