How personalization shapes the retail industry

Discover everything you need to know about how retailers are leveraging personalization in this new Trendline.

	How Retailers Are Leveraging Personalization As the pandemic hit retail in 2020, the conversation around personalization changed. While some retailers shifted budget elsewhere, many brands worked even harder to gain share by targeting new consumers with timely products as they moved to online shopping. In this Trendline, explore the different ways personalization is shaping the retail space and predictions for the future. Trendline highlights include: What the pandemic has taught us about Gen Z consumers Nike's expansion of small-format Nike Live stores The paradox between digital personalization and data privacy Access Now About this email: You are receiving this message as part of your complimentary newsletter subscription to Retail Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Retail Dive is a product of Industry Dive, Inc. 1575​ Eye St NW, Suite 400, Washington,​ DC 20005 Want to reach 80,000+ retail executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.