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Chief Merchandising Officer Joe Hartsig discusses the first of eight owned brands set to debut this year and how they fit into the retailer's turnaround plan.
Since 2011, the sportswear giant has grown direct-to-consumer sales from 16% of its namesake brand revenues to 35%, all while continuing to take share.
Discover how brands like Nike are expanding store concepts and marketing strategies to include more personalized customer experiences in this Trendline.
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