Some brands lean too heavily on marketing to drive sustainability, while newer green brands can have more fun with messaging because of their more holistic approach.
The Heineken-owned brew delivers a fresh spot that shows people gussying up for their first nights out in a long time while introducing a new look and tagline.
A windfall for the channel, where P&G's market share is close to on par with brick-and-mortar retail, is starting to affect factors like packaging design.
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