Weekender: Chipotle gives away $100K in bitcoin for National Burrito Day

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BROUGHT TO YOU BY — Design Pickle The Revenue Marketing Playbook Powerful strategies to help marketing teams free up $30K to $60K and profitably grow their department. Get it Now   Chipotle gives away $100K in bitcoin for National Burrito Day By asking people to register for a chance to win prizes, the chain can continue to build out its first-party data about consumers for future campaigns.   Coke ads insert different flavors into memorable basketball moments In addition to the sports angle, Coca-Cola takes a fantasy approach with ads featuring mythical half-human creatures that highlight different flavors. Volkswagen's Voltswagen rebrand turns out to be elaborate April Fools' prank "The renaming was designed to be an announcement in the spirit of April Fool's Day, highlighting the launch of the all-electric ID.4 SUV and signaling our commitment to bringing electric mobility to all," a company statement said. Sponsored Content by Sked Social Video content strategy: YouTube as an essential part of your marketing arsenal The possibilities are endless when it comes to video content. Here's how some major brands incorporate YouTube into their marketing strategy. Nerf puts out call for Chief TikTok Officer who can tap into app's Gen Z cool A TikTok newcomer, the Hasbro line will pay one savvy young marketer $10,000 per month to post videos and grow its brand share on the viral video platform. Kraft Mayo offers kits to help overcome 'mayophobia' Each kit has a blindfold, a nose clip, a selection of mayo in different sizes and a marker to rename a jar of the condiment.   Featured Resources FROM: Rival Technologies and Reach3 Insights Get Foresight on What's Next in the Consumer Landscape [Report] How white privilege shapes perceptions of diversity in advertising [Article] In-the-moment insights: Why brands need to engage with consumers when behaviors actually happen [eBook] 2021 CMO Playbook: The 3 macro trends that matter in the post-pandemic world From Our Library Trendline The rise in consumption of connected TV Playbook The New Rules of Multichannel Marketing WoodWing Webinar - on demand How to Improve Your Ad Spend Efficiency and Exceed Your Revenue Target Postclick View all resources Best of What We're Reading Adweek Brands Are Punking Us Again for This Year’s April Fools’ Day The Verge Facebook shorted video creators thousands of dollars in ad revenue TechCrunch LinkedIn confirms it’s working on a Clubhouse rival, too Retail Dive 9 emerging DTCs to watch in 2021 The Wall Street Journal Nike Files Lawsuit Over Lil Nas X’s Satan Shoes Bloomberg Facebook Key Business Executive David Fischer to Depart Suggest a story we should read Upcoming Events Unlocking the Power of Customer Loyalty April 14, 2021 - April 14, 2021 | Webinar 2pm ET 5 Tactics to Drive Subscriber Growth April 22, 2021 - April 22, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5f93078d7aa51972095c9316

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