Weekender: Pepsi says it's better with burgers in shot across Coke's bow

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BROUGHT TO YOU BY — AppsFlyer Top Privacy Concerns for Advertisers Learn about top privacy concerns senior marketers are facing today with AppsFlyer's commissioned IDC Report. Download Now   Pepsi says it's better with burgers in shot across Coke's bow A Memorial Day weekend blitz plays on the fact that none of the big three burger chains pour Pepsi products, though a significant chunk of surveyed consumers prefer the soda. Coke, Pepsi campaigns differ on reopening as anticipation grows for sunny summer The iconic beverage brands are tapping into an eagerness to return to normal, but depicting germ-spreading activities might be a step too far. Barilla pens rigatoni-themed 'Funkytown' parody for TikTok The brand's debut on the video-sharing platform follows other music-oriented digital activations, including a Spotify pasta timer playlist. Sponsored Content by Holler How the pandemic changed the way we use media in our messages Discover how the pandemic has impacted communication, the role content plays in digital conversations and the messaging behaviors of different people across different platforms. Download now. TikTok strikes audio deal with SiriusXM to expand reach as music tastemaker A dedicated TikTok Radio channel will emulate the experience of the app's scrolling "For You" page and spotlight diverse creators and trends. Stella Artois teams with grandmaster in Twitch-streamed chess challenge With help from Hikaru Nakamura, the beer brand wants to break an online chess record and reward players and spectators who take part in the event. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Celeb-backed agencies are ready for their close-ups Shaq, Ryan Reynolds, Tony Hawk and Dwayne Johnson are putting their star power behind marketing agencies that are more than just vanity projects. Featured Resources FROM: Holler Conversational Media Enables Brands to Connect with Consumers [Report] Brands are leveraging Conversational Media to reach people in messaging [Report] A renewed consumer holiday spirit means opportunity for brands this Thanksgiving [Guide] How brands are reinventing digital advertising using Conversational Media From Our Library Webinar - on demand 5 Tactics to Drive Subscriber Growth Recurly Trendline Inside the digital transformation revolution Playbook 3 Hidden Marketing Design Stressors and How to Avoid Them Design Pickle View all resources Best of What We're Reading Wall Street Journal Google Nears Settlement of Ad-Tech Antitrust Case in France Bloomberg Amazon-MGM Slammed by Tech Foes on Likely Path to Approval Digiday As TikTok becomes pay-to-play, marketers remain bullish on organic strategy The Wall Street Journal Shareholder of MDC Partners Opposes Merger With Stagwell The Drum Why is H&M’s sustainability push failing to resonate with consumers? MediaPost ANA Urges New York To Put Brakes On Opt-In Privacy Bill Suggest a story we should read Upcoming Events Untapping YouTube's Unparalleled Advertising Potential May 15, 2021 - May 15, 2021 | Webinar 2pm ET What the Growing Trend Toward Privacy Means for Mobile Apps June 10, 2021 - June 10, 2021 | Webinar 2pm ET Optimize Your Brand Language to Get the Message Right Every Time June 17, 2021 - June 17, 2021 | Webinar 2pm ET Digital Transformation: Have Gift Cards Been Left Behind? June 23, 2021 - June 23, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5f93078d7aa51972095c9316

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