Weekender: What's next for the ad industry as Google gives third-party cookies a stay of execution

Signup | Forward Weekender June​ 26,​ 2021 | A roundup of this week's most read stories

BROUGHT TO YOU BY — EY How FIs are winning the battle for trust Digital finance is the path forward for growth. Our latest NextWave report on customer preferences shows how banks can sustain relationship primacy. Read the report.   Reader Survey Closing Soon Do you have five minutes? In a few days we'll be closing out our third annual Marketing Dive reader survey and we'd love to hear your opinion. The feedback you provide will directly inform the way we provide the journalism you see in the newsletter and on our site. And all respondents will be entered for a chance to win a $200 gift card as an extra bonus. Take the survey If you've already completed the survey, thank you! We appreciate you reading, supporting, and trusting our publications. Sean Griffey CEO Industry Dive Twitter | Email Deep Dive What's next for the ad industry as Google gives third-party cookies a stay of execution Google kicked the can down the road with its latest privacy decision, but marketers and the ad tech industry can't rest on their laurels, experts said. L'Oréal taps Pinterest creators in expanded push into content marketing The personal care brand is teaming with more than 20 influencers to create beauty tutorials and discuss trends for seven brands across its portfolio. Chipotle drives interest in loyalty program with racing video game The lo-fi racing game promotes a new update to Chipotle Rewards and will dole out prizes to select winners, including a 2021 Tesla Model 3. Sponsored Content by Straker The CMO balancing act: Crossing the canyon In 2021, the majority of CMOs are relying on existing customers for growth and tried and tested strategies. But there's a way to balance risk with new market growth strategies and improve translation performance, efficiency and cost. Hotel brands balance emotional appeals, marketing innovation as travel spigots turn back on Marriott is debuting the largest global campaign in its 90-year history, an effort made in conjunction with 72andSunny, to capture pent-up pandemic demand. How Sweetgreen's in-house agency helps deliver healthy messages Executive Creative Director Thomas Wilder details his move from the agency world to the fast-casual chain and why tennis star Naomi Osaka is a perfect ambassador for the brand, even when facing controversy. Unilever, Geico, Madewell among brands embracing new studio dedicated to TikTok strategy Blue-chip marketers' sign-on for Attn:'s TikTok studio shows continued demand for expertise in growing visibility and driving transactions on the video platform. Featured Resources FROM: Wistia B2B Series: Boost Engagement with Media Galleries Curate immersive educational video experiences. Brands like Terminus will show you how. Want more engagement? ProfitWell uses this tool to turn video content into business results. Why brands like Klaviyo use media galleries to generate ROI from past webinars and events. From Our Library Trendline The future of online marketplaces Playbook Speed as a Lever to Brand Success Celtra View all resources Best of What We're Reading Reuters U.S. panel votes yes on 'break 'em up' antitrust bill Ad Age NBCUniversal secures its largest-ever advertiser roster for Tokyo Olympics Bloomberg YouTube Shorts Is Taking on TikTok and Minting a New Constellation of Concise Video Stars Digiday Cheat Sheet: BuzzFeed will go public via SPAC IPO to fuel acquisitions, the first one being Complex Networks MediaPost Target's Sustainability Push Shakes Up Brand Strategy Adweek Once Competitors, Xandr to Support OpenAP's TV Identifier Suggest a story we should read Upcoming Event How to Innovate with Certainty: A Case Study with Everipe July 14, 2021 - July 14, 2021 | Webinar 2pm ET Dive Into a Topic Mobile Creative Social Media Video Agencies Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5f93078d7aa51972095c9316

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