Friday, August 27, 2021

Aug. 27 - Winning back drivers takes more than pay

 
 

Daily Dive

Aug.​ 27,​ 2021 | Today's news and insights for transport leaders
 
 
 
 
 
 
 
 

Note from the editor

 
Recruitment professionals are busy, but not all of them are going after only new drivers.

One trucking official told me their fleet has focused on bringing back drivers who left amicably. Returning drivers require less training and onboarding, as they already know the ways of the company. And the fleet is already familiar with the ways of the driver.

What compels drivers to return to employers they chose to leave? While higher wages and monstrous bonuses certainly make a fleet more attractive, pay isn't the only thing that builds loyalty and good will. Is the equipment modern and comfortable? Do lanes give drivers enough home time? Does the work environment foster inclusivity and belonging?

Today's newsletter takes a look at tactics outside of pay that help companies across industries become places where employees want to start working, keep working and even return to.

Take care,

S.L. Fuller
Editor, Transport Dive
Twitter | Email

 

 
 

 

 

 

 

 
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