Weekender: Campaign Trail: Sonos explores sonic ties to nature in smart speaker ad

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BROUGHT TO YOU BY — Adobe Don't miss out: Experience Makers Live. Get ready for growth at this free virtual event. It's an experience you can't afford to miss.   Column Campaign Trail: Sonos explores sonic ties to nature in smart speaker ad Outdoor influencers created a soundtrack inspired by national parks after Sonos found most people opt for music over friends as their preferred adventure buddy. Taco Bell names Lil Nas X 'chief impact officer' in latest pop culture activation The partnership, which begins with a new breakfast campaign, comes weeks after the QSR announced Cashmere as its culture agency of record. Mtn Dew hypes new Cheetos Flamin' Hot collab with streetwear, granny influencers PepsiCo's "provocative" cross-branding play draws on the spicy chip's cult-like following and Gen Z skater culture. Sponsored Content by Nutshell Are your marketing emails falling into a black hole? Stand out in any inbox with Nutshell's expert guide to writing marketing emails. Download it here! Coca-Cola serves free Lime rides to encourage recycling plastic bottles A new partnership expands the beverage giant's World Without Waste initiative to recycle 100% of its packaging by 2030. Pepsi and 'Billions' star rouse football fans to watch at home A campaign for the upcoming NFL season plays on consumer eagerness to leave their homes and includes a merchandise tie-in. Q&A LG finds new recipe for kitchen experiences with media channels like Twitch Head of Marketing Peggy Ang explains how the brand is trying to "rewrite the playbook" on marketing home appliances and electronics. Recommended For You Improve your recommendations: click here to update your profile. Deep Dive Can agencies adapt as the future of work takes shape? Attracting and retaining talent has been complicated by the shift to remote work and demands for better work-life balance, forcing agencies to be more flexible. Featured Resources FROM: #paid Turn influencer marketing to a scalable channel Download the 2021 influencer marketing performance report Curious what influencers charged brands last year!? Here are the real numbers Find influencers for your brand in minutes + $550 credit From Our Library Webinar - on demand Unlocking Personalization Using Customer Data Amperity Webinar - on demand The Role of Direct Mail in Your Digital Marketing Strategy Lob Webinar - on demand The Future of Retail: Boost Customer Loyalty in the Digital World WNS Survey Report The Role of Retail Data in the Modern Shopper Journey Inmar Intelligence Playbook Have You Done Your Homework for a Profitable Back-to-School Season? Honey View all resources Best of What We're Reading Ad Age Crypto Brand Coinbase Hires Facebook Exec As First CMO Bloomberg NFL Broadcasters Face Crucial $105 Billion Stress Test as New Season Kicks Off Variety Netflix Turns to ‘Stranger Things’ for First Test of Gaming Strategy The Wall Street Journal Dollar Shave Club Hires Neutrogena Executive Kerry Sullivan as CMO Adweek This Year’s U.S. Open Puts Social Justice Courtside Digiday ‘Everyone has a vested interest’: With delta variant and rising COVID-19 cases, brands recommit to vaccination campaigns Suggest a story we should read Upcoming Events Top Growth Strategies to Gain Traction and Win Customers Now Aug. 31, 2021 - Aug. 31, 2021 | Webinar 2pm ET The Grand Re-Opening: How Retailers Can Motivate the In-Store Shopper Sept. 23, 2021 - Sept. 23, 2021 | Webinar 2 pm ET Dive Into a Topic Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5f93078d7aa51972095c9316

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