 Exclusive to Grocery and Retail Dive, this webinar offers a sneak peek into a new retail media solution InMobi is developing and the use cases to which it is best applied.
The pandemic fueled a dramatic increase in consumers taking their spending to both retail websites and mobile apps. Nearly $1 of every $5 spent on retail purchases came from digital orders, according to a Digital Commerce 360 analysis.
Traditionally, brands have targeted shoppers on social media or through search engines like Google. But Amazon's success with sponsored ads is encouraging other retailers to follow its lead. This has opened new opportunities for brands to increase conversions by advertising their products closer to the point of sale.
Retail media platforms, which help brands advertise their products via ads on a retail website, app or other online platform, make this new form of advertising possible. In this webinar, How To Harness The Growing Power of Retail Media, we discuss:
 Melissa Burdick President & Co-Founder Pacvue  Surabhi Pokhriyal Global Head of Digital Commerce Colgate-Palmolive  Inder Singh SVP, Commerce Cloud InMobi
Where to find us: InMobi, 475 Brannan St #420 San Francisco, CA  |
Want to reach 34,000+ grocery retail executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.
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