| No images? Click here  Wednesday, 22 May 2024 MEDIA ADVISORY Virtual press conference on World No Tobacco Day When: Thursday, 23 May 2024 at 15:00 CEST (Geneva time) Subject: Release of tobacco industry interference report “Hooking the next generation: how the tobacco industry captures young customers” Background: On 23 May, the World Health Organization (WHO) and STOP, a global tobacco industry watchdog, are launching “Hooking the next generation,” a report highlighting how the tobacco and nicotine industry designs products, implements marketing campaigns and works to shape policy environments to help them addict the world’s youth. Amongst others, the report discusses the use of tobacco among millions of children aged 13–15 years, as well as the rate of e-cigarette use among adolescents compared to that of adults in many countries. This comes just ahead of World No Tobacco Day marked on 31 May, where WHO is amplifying the voices of young people who are calling on governments to protect them from being targets of the tobacco and nicotine industry. To receive the press release and the report under embargo, please write to Ms Dalia Lourenco Levin at levind@who.int. Please note that the accompanying press release and the report are under embargo until the end of the press briefing. Embargo time: Thursday, 23 May at 16:00 CEST. Speakers
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