Oct. 28, 2020 | This week's marketing news and insights for biopharma leaders Note from the editor Next week, you will receive this newsletter under a different name. On Nov. 4, we are rebranding Marketing Weekly as Commercialization Weekly. We believe the name better reflects the stories featured in this newsletter, which covers how drugs are approved and sold as well as marketed. We will still report on the news you've come to expect: the latest on market competition, pharma and biotech company salesforces, drug pricing and advertising. The change will happen automatically next week. If you aren't interested in receiving this newsletter any longer, you can update your subscription here. Looking for more than just drug commercialization? Sign up for our Daily Dive here! Please let us know if you have any questions, and we hope to count you as a reader for years to come. Ned Pagliarulo Senior Editor, BioPharma Dive E-mail | Twitter The startup, which aims to develop lower-cost alternatives to branded medicines, has licensed two drugs from CStone Pharmaceuticals in a deal that could signal a coming price war in cancer immunotherapy. | The CDC, for example, doesn't support vaccine mandates for healthcare workers or essential employees, an agency official told experts convened by the FDA last week. | UPDATED The deal for Thrive comes weeks after Illumina agreed to pay $8 billion for liquid biopsy developer Grail, and reflects expectations of a larger role for cancer tests. | Learn about material segmentation, a unique approach for characteristics-based planning and execution. | UPDATED The U.S. regulator granted a full approval after allowing emergency use earlier this year. New results from an WHO study, however, raise questions about the drug's ultimate effectiveness. | In this Trendline, explore the latest in gene therapy development, as well as how investments from Roche and Novartis are shaping the market. | | From Our Library View all resources What We're Reading FiercePharma | STAT | Reuters | Company Announcements Press releases from companies in your industry. Press release from Saama Technologies | Press release from BioIVT | Post a press release Dive Into a Topic |
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