Nov. 2 - This ghost food hall hints at post-pandemic future | Friendly's declares bankruptcy, agrees to $2M sale
November 02, 2020
Friendly's declares bankruptcy, agrees to $2M sale; San Francisco scraps plan to increase indoor dining capacity; Inspire Brands buys Dunkin' in $11.3B deal; Mapping the rise of ghost kitchens
By the third weekend of dining room closures, restaurateur Aaron Gordon was pulling 100% of sales compared to 2019 through delivery and takeout alone. That spurred an idea, and in September Ghostline launched with six restaurants.
While the casual chain saw improvements after focusing on off-premise, closing unprofitable locations and reducing costs, the pandemic stifled its progress.
The transaction is the largest deal of the year between two restaurant companies, but Inspire will need to strategize how to expand Dunkin' into the West as it nears saturation in Eastern markets.
Are ghost kitchens really on their way to becoming a mainstream restaurant channel? And what risks come with the opportunity they promise? Restaurant Dive aims to answer these questions and more in a six-part article series.
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