Nov. 30 - PepsiCo's in-house tech informs radical shift | Black Friday's winners and losers
Winners and losers of Black Friday 2020; Kinder Joy's holiday campaign highlights family moments; Verizon's Visible eyes 'Schitt's Creek' star Dan Levy for ad campaign
The cost of creating marketing content across multiple channels is overtaking profitability. Marketers can't afford inefficiencies. Learn how to solve for it.
An internal measurement system called ROI Engine has guided the marketer's recent decisions to place bigger bets on streaming and e-commerce, while saving the organization millions.
The Ferrero brand joins other marketers in reinforcing the idea that the holidays this year can still be a special time despite some traditions being put on hold.
Keying in on Levy's prominent eyebrows, the "Unlimited Eyebrowsing" effort highlights the "brow-sing" capabilities of the carrier's unlimited data plans.
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