Nov. 30 - Verizon's Visible eyes Dan Levy for ad campaign | TikTok gets extended deadline for US sale

TikTok owner granted extended deadline to complete sale of app to Oracle, Walmart; Smartphone shopping surged 25% to $3.6B on Black Friday, study finds; Facebook reportedly offers ad credits after disclosing bug in conversion lift tool View online | Signup | Forward

Daily Dive Nov.​ 30,​ 2020 | Today's news and insights for mobile marketing leaders Note from the editor As previously announced, Mobile Marketer is merging with Marketing Dive. Subscribers will receive the final Mobile Marketer newsletter on Friday, Dec. 4, and automatically get the Marketing Dive: Mobile weekly publication every Thursday afternoon, beginning Dec. 10. For more information on the changes and how we'll continue to bring you important stories in this fast-changing environment, check out our new editorial approach. As always, thanks for reading. Natalie Koltun Editor, Mobile Marketer Twitter | Email Verizon's Visible eyes 'Schitt's Creek' star Dan Levy for ad campaign Keying in on Levy's prominent eyebrows, the effort includes a "browse with your brows" function that lets people navigate a microsite by raising their eyebrows to a mobile screen. TikTok owner granted extended deadline to complete sale of app to Oracle, Walmart The Trump administration gave ByteDance another week to iron out a proposed takeover that would remove advertiser uncertainty about the app's future. Smartphone shopping surged 25% to $3.6B on Black Friday, study finds Mobile made up 40% of the day's overall online spending, while in-store and curbside pickup increased as consumers avoided in-store shopping. Facebook reportedly offers ad credits after disclosing bug in conversion lift tool The software glitch is especially concerning for retailers that spent heavily on social media ads to help recover from the pandemic. Read more news From Our Library Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Whitepaper The Two Must-Have Pillars of Email Marketing for Retail Brands By studioID View all resources What We're Reading The Verge Spotify tests Snapchat-like stories for playlists TechCrunch How Ryan Reynolds and Mint Mobile worked without becoming the joke Bloomberg Delivery Startup DoorDash to Seek Up to $2.8 Billion in IPO Adweek 'No Community Without Comments': Snapchat's Spotlight Hits Snags In its Creator Ambitions Suggest a story we should read Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Mobile Marketer: Daily Dive. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5f93078d7aa51972095c9316

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