Wednesday, December 2, 2020

Dec. 2 - Salesforce buys Slack for $27.7B. Now what? | 5 CIO predictions for 2021

 
 

Daily Dive

Dec.​ 2,​ 2020 | Today's news and insights for tech leaders
 
 
 
 
 
 
 
 

Note from the editor

 
During an August earnings call, Salesforce CEO Marc Benioff said his company wasn't interested in large acquisitions in the current environment. Fast forward to Tuesday, and Salesforce is announcing its $27.7 billion acquisition of Slack, the collaboration market darling with a rabidly active user base.

For Salesforce, it means exposing its beefy digital toolset to more parts of the organization, in the clearest move yet to expand past the sales team.

For Slack, the acquisition reinforces its role as a critical channel for sales, marketing and customer service.

Going past the shock value and the headlines, customers can look to the Salesforce-Slack duo when trying to connect disparate parts of the organizations as efficiency becomes paramount for market survival.

Read our coverage of what the deal means for enterprise technology.

Have thoughts about how this deal will impact technology use? Email me directly at rtorres@industrydive.com.

Roberto Torres
Reporter, CIO Dive
Twitter | Email | Facebook
 

 
 

 

 

 
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