Dec. 2 - Spotify wraps 2020 with 'gratitude, resilience' campaign | Gucci's Snapchat portal opens AR garden

Gucci perfume opens Snapchat portal to virtual 'garden of dreams'; Mobile gaming surges as pandemic drives 45% jump in app installs; Shopping apps hit record 2.8M installs on Black Friday: report View online | Signup | Forward

Daily Dive Dec.​ 2,​ 2020 | Today's news and insights for mobile marketing leaders Spotify highlights 'gratitude, resilience' with 2020 Wrapped campaign The annual end-of-year effort showcases how music and podcasts have kept people entertained and informed during a tumultuous year. Gucci perfume opens Snapchat portal to virtual 'garden of dreams' After exploring the augmented reality garden, users are steered toward the luxury brand's website to purchase Bloom fragrances directly. Mobile gaming surges as pandemic drives 45% jump in app installs Game developers ramped up their marketing efforts this year, boosting app installs attributed to advertisements by 69%. Shopping apps hit record 2.8M installs on Black Friday: report Companies spread out deals in the weeks leading up to Black Friday, resulting in a "surge" of first-time installs of retail apps. Read more news From Our Library Webinar - on demand 3 Ways to Capture Gifting Revenue & Deliver a Better Holiday Customer Experience By studioID Whitepaper The Two Must-Have Pillars of Email Marketing for Retail Brands By studioID Trendline The state of small business in retail Playbook Third-Party Cookies Give Way to First-Party Data By studioID View all resources What We're Reading TechCrunch Apple releases its 'Best of 2020' App Store winners and most downloaded apps of the year The Verge TikTok is reportedly testing longer, three-minute videos Bloomberg Apple Is Sued in EU Over IPhones That Wear Out Too Quickly Suggest a story we should read Dive Into a Topic AR/VR Video Search Shopping Social Messaging Campaigns Tech/Platform Share Mobile Marketer: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Mobile Marketer: Daily Dive. Here's your link to share: https://www.mobilemarketer.com/signup/insiders/?signup_referred_by=5f93078d7aa51972095c9316

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