Location-Based Marketing in a Post-COVID World

Leveraging data is more critical than ever in helping to create a strong, personalized customer experience that connects your online marketing with their in-person experience.

	3 Vulnerabilities of Location-Based Marketing The emphasis on a seamless, personalized customer experience has led to a growing interest in Location-Based Marketing. This strategy bridges the gap between e-commerce and in-store customer behavior, enabling retailers to connect their online marketing with actual in-store outcomes. This is especially critical after a year like 2020, when opportunities for in-store sales are already so limited. In our upcoming webinar, explore common vulnerabilities of location-based marketing and how they could misdirect your efforts, including: Questionable data accuracy and quality Impacts of false negatives and false positives The ability to scale Wednesday, January 20 at 2pm ET Save My Seat Can't make the live webinar? Register anyway and we'll email you a link to the recording. About this email: You are receiving this message as part of your complimentary newsletter subscription to Retail Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Retail Dive is a product of Industry Dive, Inc. 1575​ Eye St NW, Suite 400, Washington,​ DC 20005 Want to reach 80,000+ retail executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.