Top Social Media Trends of 2020

The Best Times to Post on Social Media During COVID-19 [Report]; Instagram Creators are Building Huge Audiences from Viral Stories Effects; 5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic]; Social Media Team Structures, Management Processes, and Popular Tools in 2020 View online | Sign up | Forward

NOTE FROM COMMUNITY MANAGER Following up on our Top Social Media News of 2020 special-edition newsletter, today we're sharing some of the most impactful social media marketing trends of the year. As I said on Monday, the growth and transformation of social media marketing in 2020 was unlike anything we've seen in the past. COVID-19 hit the pause button on normal social interaction and, in response, both businesses and consumers turned to social media to connect with the world. Early this year, marketers were forced to adjust their strategies to remain relevant. For example, we saw live social media events surge as in-person events were no longer an option. The rise of TikTok created an entirely new demand for highly-creative, short-form video skills. Private, niche groups became a new marketing favorite for community engagement. Social networks created new spaces for e-commerce brands of all sizes to shine. And with so many options to choose from, consumers began judging brands more heavily on their values, which brought an entirely new element into how brands communicate on social. These are only a few of the major trends we saw impact social media marketers this year. Scroll down to read more about the ways social media has changed in 2020 and check out our predictions for 2021. We'll be back to publishing new content and returning to your inbox as usual on Monday, Jan. 4. In the meantime, please share this link with colleagues to help them stay informed in the coming year: https://www.socialmediatoday.com/signup/refer/?signup_referred_by=5f93078d7aa51972095c9316 Happy New Year! Emma Wiltshire Community Manager, Social Media Today E-mail Twitter Provides Examples of Positive Brand Communications Amid the COVID-19 Pandemic Twitter has provided some examples of how brands are communications in effective, positive and responsible ways amid the coronavirus pandemic. The Best Times to Post on Social Media During COVID-19 [Report] Sprout Social has published an updated listing of the best times to post to each social platform, based on usage changes amid the COVID-19 lockdowns. Instagram Creators are Building Huge Audiences from Viral Stories Effects Looking to build a big Instagram audience quickly? Custom AR effects could be a fast track to Insta fame. 5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic] Here's a look at some of the key digital marketing trends for 2020, which are worth focusing on amid the COVID-19 lockdowns around the world. Social Media Team Structures, Management Processes, and Popular Tools in 2020 This week on #SMTLive, we looked at social media management and collaboration processes. We learned how social media professionals are structuring their teams, using tools to collaborate virtually, and how we expect the pandemic to affect our jobs in the future. Google Shares Insights into the Top Search Queries of 2020 Google has provided an overview of the year in search for 2020, outlining the most searched queries of the year. New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends A new study has found that, due to evolving video consumption habits, shorter video ads are now becoming just as effective as longer promotions. YouTube Shares New Insights into Emerging Video Trends YouTube has shared some new insights into evolving video trends, based on its latest usage insights and survey data. Snapchat Shares New insights Into Consumer Behavior and Trends Snapchat has shared some new insights into rising consumption trends and usage behaviors to help in your strategic thinking. What We Learned From UGC in 2020 and How To Plan for 2021 UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward. 25 Predictions for Social Media Marketing in 2021 After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? Here are our predictions for the year ahead.

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