3 Ways to Connect With Today's Shoppers

Learn why traditional marketing won't cut it with today's consumers.

	3 Ways to Reach Today's Consumers Consumer behavior has changed, and retailers need to adjust. Not only are consumers visiting stores less frequently, but they also spend less time in stores when they do visit. They simply have fewer in-person opportunities to discover new products and brands. In this playbook, we'll explore why traditional, linear marketing no longer works and how developing a multi-touch strategy for connecting with shoppers is vital for retailers today. You'll also learn: Why the traditional cause and effect marketing approach doesn't work How to spot gaps in the typical omnichannel approach How retailers and brands can use non-linear ways to effectively connect with customers and harness data insights from all customer touchpoints Get the Playbook About this email: You are receiving this message as part of your complimentary newsletter subscription to Retail Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Retail Dive is a product of Industry Dive, Inc. 1575​ Eye St NW, Suite 400, Washington,​ DC 20005 Want to reach 80,000+ retail executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.