Jan. 25 - Budweiser out, Chipotle and DoorDash in at Super Bowl LV

Chipotle's debut Super Bowl spot highlights support for local farmers; NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of unusual Super Bowl; DoorDash rides with Daveed Diggs, 'Sesame Street' for first Super Bowl ad; Chobani dips into TikTok with first hashtag challenge for Opposite Day View online | Signup | Forward

Daily Dive Jan.​ 25,​ 2021 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — StackAdapt Audience Targeting Insights for the Savvy Digital Marketer Your total addressable market is bigger than you think. Download this guide, make better audience targeting decisions and level up your digital media campaigns.   Budweiser skips Super Bowl, reallocates ad budget to COVID-19 support The AB InBev flagship will forgo a big game spot for the first time in 37 years, opting instead for vaccine awareness efforts that include a digital short film. Chipotle's debut Super Bowl spot highlights support for local farmers The ad's themes reflect how Chipotle believes the coronavirus has changed consumer behavior, with a greater importance on community. NFL recruits Miley Cyrus, TikTok to enliven tailgate ahead of unusual Super Bowl A two-hour livestream on the social video app shows how the league and marketers alike are moving away from TV to generate hype for the big game. Sponsored Content by 8th Wall 5 reasons WebAR should be part of your marketing plan Find out why brands are all-in on WebAR and what you need to know to add it to your marketing plans. DoorDash rides with Daveed Diggs, 'Sesame Street' for first Super Bowl ad A reimagination of the "People in Your Neighborhood" song from the children's show highlights all the things that people can order via the app. Chobani dips into TikTok with first hashtag challenge for Opposite Day Winners will get a case of snacks that feature more cookie dough crunch than Greek yogurt — the opposite of the brand's regular Flip product. UPDATED Tracking every ad buy for Super Bowl LV Chipotle and DoorDash will make their first appearances at the big game, while Budweiser opts to sit out and reallocate its budget to COVID-19 support. Read more news Featured Resources FROM: Rival Technologies & Reach3 Insights Learn What's Next in the 2021 Consumer Landscape [Research] 2021 CMO Playbook: Lessons from COVID-19 and what brands can expect in the year ahead [Article] Forget "New Normal" — to navigate the pandemic, CMOs must prepare for a series of "Next Normals" [eBook] The future of insights: What the mobile era has in store for marketing research From Our Library Webinar - on demand 3 Vulnerabilities of Location-Based Marketing Data Zenreach Webinar - on demand How to Redesign Workflows for a Seamless Remote Work Experience Kintone Playbook Cause Partnerships Are Your Brand’s Path to Purpose No Kid Hungry View all resources What We're Reading Variety U.S. Consumers Now Pay $47 Monthly for Streaming Services — Up 24% Since COVID Hit, Survey Finds Bloomberg Ad-Tech Firm Taboola Merges With SPAC at $2.6 Billion Valuation Adweek WWE Network Heads to Peacock as NBCU Looks to Bulk Up Streaming Subscriptions Suggest a story we should read Upcoming Events Consumer Trends in 2021: What's Actually Changing? Jan. 26, 2021 - Jan. 26, 2021 | Webinar 2pm ET Why Marketers Need to Operate Like a Newsroom in 2021 Jan. 27, 2021 - Jan. 27, 2021 | Webinar 11 am ET Dive Into a Topic Mobile Creative Social Media Video Analytics Apps Influencer Marketing Marketing Tech CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5f93078d7aa51972095c9316

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