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| Serve prospective students the right message at the right time • • • Hi edward, Traditional web content management (WCM) systems just don't cut it anymore. Students today expect content that understands them; they're seeking personal, memorable experiences delivered on preferred channels at the right moment. Organizations aiming to meet these new student expectations need more than traditional web content management - they need a digital experience platform (DXP). A true DXP connects content and data to help organizations understand who their students are and engage them where they are with the right messaging. In our e-book, we'll show you how an open DXP brings all the pieces together to deliver seamless digital experiences. You'll learn: - How the traditional WCM market matured to the modern DXP
- What you need from a CMS to be future-ready
- What you need from a CDP to truly understand student expectations
- Why data and content must work together to inform the student experience
Bring your content and data together and start creating the seamless experiences students expect.
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