Weekender: 26 Predictions for Social Media Marketing in 2022

Oct.​ 23,​ 2021 Sign up | Forward

BROUGHT TO YOU BY — Nielsen Audience Is Everything® Powerful data and insights for a new media world. Learn more at Nielsen.com   Most Popular This Week 26 Predictions for Social Media Marketing in 2022 What's coming next for social media marketing? Here are some of the key trends that we see taking shape. Instagram Adds New Data Analytics to Provide More Performance Insight for Marketers Instagram's added some more detail to its Insights element, providing more ways for marketers to optimize their content approach. Sponsored Content by Social Media Today's studioID How brands are implementing influencer marketing 64% of surveyed consumers said they followed influencers specifically to learn about new products. Learn how marketers are optimizing their influencer marketing strategy to drive long-term results in this playbook. Facebook Will Reportedly Reveal a Metaverse-Inspired Corporate Name Change Next Week A new name for Facebook? That's what's reportedly on the cards as it looks towards the next big shift.  Instagram Tests Longer Videos in Stories, New Stories-to-Reels Links, as Part of Broader Video Integration Instagram continues to move away from its photo-sharing app roots, with more changes to consolidate its video options. Instagram Will Enable Users to Upload Photos and Videos via Desktop from This Week The update will help social media managers centralize their workflow, and maintain their various platform presences. Featured Resources FROM: Afluencer Influencer Intros Micro-Influencers for Instagram, TikTok, YouTube, Facebook, Twitter [Article] How to Find and Book Influencers [Video] How to Find Good Influencers on Instagram [Webcast] 5 Steps to Finding the Perfect Influencer From Our Library Playbook How Marketers Can Earn Gen Z's Attention in an Omnichannel World Student Beans Webinar - on demand 5 B2B Marketing Takeaways to Inform Your 2022 Marketing Plans Salesforce Webinar - on demand Top 5 Customer Loyalty Tactics for a Reliable Consumer Base WNS Trendline The evolution of stores in 2021 Webinar - on demand Is Your Marketing Ready to Meet the Demands of Holiday 2021 and Beyond? Listrak View all resources Upcoming Events The Future of Content Marketing — Social Media Predictions for 2022 Oct. 26, 2021 - Oct. 26, 2021 | #SMTLive Twitter chat (12pm EDT) Top Tactics to Increase Your Digital Gifting Revenue Oct. 27, 2021 - Oct. 27, 2021 | Webinar 2 pm ET App Campaigns After SKAdNetwork - Best Practices from AppsFlyer & Twitter Nov. 4, 2021 - Nov. 4, 2021 | Webinar 2pm ET Best Of What We're Reading studioID 10 Steps to Optimize Your Content Marketing Program for ROI Marketing Dive Snap's revenue miss highlights outsized impact of Apple's tracking changes WordStream Every PPC Metric Under the Sun (+How to Improve Each & Every One) studioID Prove It: Using Content as Evidence of Your Most Important Claims AdEspresso 5 Trending Instagram Hashtags for Every Day of the Week Digiday ‘It’s back to a talent market again’: Advertising and marketing execs navigate the future of work at Advertising Week Discover More Content Marketing Digital Strategy Social Marketing Social Media Updates

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