The new offering fills an unmet need in the nut butter category for consumers looking for a fresher, less sugar-intensive way to indulge, a company executive said.
Russell Stokes will help oversee the company's move into growth categories beyond its snack bars at a time when consumers are clamoring for better-for-you offerings.
The trendy segment is selling fast and growing at a quicker rate than traditional products. Data from SPINS details these increases and shows how close some categories are to reaching price parity.
To announce the agreement with Silva Sausage, the companies made Mission Chorizo Sausage in a scaled production run. There is no target date for a launch yet.
The grocer will also sell a $30 "discovery box" with items representing each of its 10 trends, many of which target personal wellness and sustainability.
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