After a year of COVID-19 disruptions, brands, retailers and fans are celebrating a more normal football season. Check out some of the tactics CPGs of all sizes are using to win big. View now.
Despite the pandemic and fierce competition from Red Bull and Monster, the company expects record sales of its functional beverage this year after posting a 74% jump in 2020.
The findings, which detail the 10 CPGs whose products produce the highest amount of plastic waste in the world, question the efficacy of companies' sustainability pledges.
The California company uses advanced biotechnology, chemical engineering and fermentation to replicate the functional proteins in animal-based food using the plant kingdom.
The chocolate beverage, which is scheduled to hit retailers' shelves in January, is the confectionery giant's first collaboration with a premium milk company.
Pandemic-related increases in consumption and a revitalization of CPGs are leading to more big facility construction projects, but challenges in staffing and supply chain may cloud the industry's growth.
Learn how CPG marketers are effectively using shelf-edge media to close the loop on upper-funnel marketing tactics and drive measurable sales results. Learn More.
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