The latest trends and innovations in the beverage category.
The new ready-to-drink Jack and Coke line will debut in Mexico this year. |
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Innovation and distribution offer long-term value. |
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An initial focus of product development will be in hard seltzer. |
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Formulators are seeking new ways to deliver health-supporting ingredients. |
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Beverage startups bring new flavors and functions to formulations. |
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Flavors include mango guava, raspberry lime and pineapple passionfruit. |
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Brewery adds new zero calorie ‘extra hoppy’ beverage. |
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Local Weather features coconut water for base hydration. |
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Concerns about anxiety, gut health drive more shoppers to the category. |
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New beverages are Latin-inspired, non-carbonated. |
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Rockstar Unplugged focuses on ‘enhancing good vibes.’ |
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