Dec. 1 - 25 Predictions for Social Media Marketing in 2021

Twitter Provides Tips for Holiday Promotions and Outreach; Facebook Acquires Messaging Automation Platform Kustomer to Streamline Customer Service Queries; Facebook Looks to Boost Watch Viewership with Exclusive Deal for Indian Cricket Tour Dec.​ 1,​ 2020 Sign up | Forward

SOCIAL MEDIA TODAY SURVEY How did social media advertising change in 2020? Our newest survey seeks insights from Social Media Today readers about spending on social media in 2020. You'll be able to level-set your experiences this year and measure advertising plans for 2021, whether you're an in-house, freelance, or agency marketer. Take the survey. Editor's Choice 25 Predictions for Social Media Marketing in 2021 After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? Here are our predictions for the year ahead.  Read now → Best of Social Media Today Instagram Adds 'Giving Tuesday' Features to Highlight How People Can Assist Nonprofits and SMBs Instagram has added a new Giving Tuesday group story to highlight how people can support nonprofits and SMBs. Twitter Provides Tips for Holiday Promotions and Outreach Twitter has provided a new set of tips to help brands map out their holiday marketing strategies. Facebook Acquires Messaging Automation Platform Kustomer to Streamline Customer Service Queries Facebook has announced the acquisition of automated customer service platform Kustomer, which will help improve its buisiness response tools.  Facebook Looks to Boost Watch Viewership with Exclusive Deal for Indian Cricket Tour Facebook has signed an exclusive deal to broadcast the Indian cricket team's latest tour of Australia, which could help boost Watch viewership in India. From Our Library Webinar - on demand Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing By studioID Playbook Third-Party Cookies Give Way to First-Party Data By studioID View all resources What We're Reading The Verge Spotify tests Snapchat-like stories for playlists Marketing Dive Corona kicks off major in-house content push with digital travel series Search Engine Land Social Shorts: Snapchat’s TikTok rival is here, Facebook teams with BBB for ad reviews Discover More Content Marketing Digital Strategy Social Marketing Social Media Updates Trending

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