Dec. 1 - Lowe's brings Christmas spirit to NFL hometowns | 2020's ad spend retraction worse than expected
Ad spend retraction due to COVID-19 worse than expected: WARC; Campbell, Target team on Madden NFL tournament fighting food insecurity; The rise of retail media networks calls for standardization; PepsiCo's in-house technology informs radical shift to digital
The cost of creating marketing content across multiple channels is overtaking profitability. Marketers can't afford inefficiencies. Learn how to solve for it.
Donations of pre-lit Christmas trees to those impacted by the pandemic as well as a social media tree lighting push reflect how the retailer continues to focus on local communities.
The "most hostile" year in four decades for advertising has hit traditional media particularly hard while online video advertising's growth is stronger than previously forecast.
To put yourself in the best position to boost CLV, it's important to examine the data foundation supporting your marketing efforts. Here are three ways to bolster your data strategy and keep customers happy.
For retailers that aren't Amazon and Walmart, it may be wise to align on measurement and attribution standards that unify silos, writes Inmar Intelligence's Aaron Kechley.
An internal measurement system called ROI Engine has guided the marketer's recent decisions to place bigger bets on streaming and e-commerce, while saving the organization millions.
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