Dec. 2 - Analyzing Nike, Ben & Jerry's calls for racial justice | Pringles 'glows up' with packaging refresh

Mr. Pringle gets 'glow up' for snack brand's first packaging refresh in 20 years; Coca-Cola salutes 'holiday heroes' with personalized soda bottles; Pine-Sol launches online store to support women entrepreneurs of color; Verizon Media rolls out ConnectID to replace third-party cookies View online | Signup | Forward

Daily Dive Dec.​ 2,​ 2020 | Today's news and insights for marketing leaders   BROUGHT TO YOU BY — Quad Can you afford a 20% revenue drain? The cost of creating marketing content across multiple channels is overtaking profitability. Marketers can't afford inefficiencies. Learn how to solve for it.   6 months later: Activist marketing takeaways from Nike, Ben & Jerry's calls for racial justice Analyzing brand messages supporting Black Lives Matter, Gartner found terms like White supremacy alienated consumers — but an ad's reception doesn't tell the full story. Mr. Pringle gets 'glow up' for snack brand's first packaging refresh in 20 years Streamlined design and iconography for the crisp label come as parent company Kellogg looks to sustain pandemic-driven sales momentum. Coca-Cola salutes 'holiday heroes' with personalized soda bottles With the pandemic upending traditions, a brand that's intertwined with the holidays is offering fans a way to acknowledge people who deserve thanks. Sponsored Content by Adverity Imagine a dashboard that helps you outsmart your competitors Find out what effective dashboards look like and how you can build one to smash your growth goals. Read the ebook. Pine-Sol launches online store to support women entrepreneurs of color With the Pine-Store, the Clorox brand becomes the latest company to launch an e-commerce platform to gain greater insight into its customer base. Verizon Media rolls out ConnectID to replace third-party cookies ConnectID has first-party data for more than 900 million consumers worldwide who use Verizon's various online properties such as Yahoo and AOL. Opinion The rise of retail media networks calls for standardization For retailers that aren't Amazon and Walmart, it may be wise to align on measurement and attribution standards that unify silos, writes Inmar Intelligence's Aaron Kechley. Read more news Featured Resources FROM: Sage Intacct Your Toolkit for Marketing Success in 2021 [Webinar] A New Era in Time Entry [eBook] 2020 Professional Services Maturity Benchmark [Whitepaper] Why Financially-Minded Project Managers Outperform Their Peers From Our Library Webinar - on demand How to Deliver a Contactless Holiday Experience By studioID Webinar - on demand Keeping Up with COVID-19 Signage to Improve the Customer Experience By studioID Webinar - on demand General Mills Increases Category Share With Digital Demo By studioID Playbook Third-Party Cookies Give Way to First-Party Data By studioID View all resources What We're Reading Ad Age Why the agency consolidation trend won't end anytime soon Axios Salesforce will buy Slack for $28 billion CNN NBC had to decide between football and lighting a Christmas tree. It chose the tree CNBC Walmart ditches online shipping minimum for Walmart+ to better compete with Amazon Prime Suggest a story we should read Company Announcements Press releases from companies in your industry. Acxiom & diwo Partnership Goes Beyond Marketing, Delivers Business Optimization Solutions Press release from Acxiom Stravito unveils smart information discovery powered by AI Press release from Stravito Post a press release Dive Into a Topic Marketing Tech Creative Social Media Video Analytics Mobile CMO Corner Share Marketing Dive: Daily Dive with others and get rewarded. You've referred 0 readers. To become an official Dive Insider, just successfully refer 10 contacts to Marketing Dive: Daily Dive. Here's your link to share: https://www.marketingdive.com/signup/insiders/?signup_referred_by=5f93078d7aa51972095c9316

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