| Hey edward,
With Apple's new user privacy regulations for iOS 14 just around the corner, brands will soon be required to request user consent to track their users' data. Brands that are able to secure high consent rates will have a real competitive advantage, enabling them to return to near-normal pre iOS 14 activity.
To help you get ahead, Adjust's latest guide will show you best practices for increasing opt-in rates, and the steps you need to take to build and test successful pre-permission prompts. Download Mobile advertising on iOS 14: The marketer's guide to securing user opt-in 
Encouragingly, research suggests that many consumers are more comfortable with personalized advertising than initially thought. One study performed by Oxford Economics in 2018 suggests that around 70% of consumers are open to opting-in for a tailored ad experience.
Adjust has been busy researching successful pre-permission prompts, and our latest guide is a culmination of our research. Throughout the report, you'll learn: - How to define your UX strategy and create persuasive opt-in prompts that meet tougher iOS 14 privacy requirements
- How to construct effective A/B testing strategies, so that you can understand your users to the fullest potential
- How to navigate user attitudes towards data privacy and increase opt-in rates
Prepare for the iOs 14 privacy changes with App advertising on iOS 14: The marketer's guide to securing user opt-in.  | 
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