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The e-commerce company said its acquisition will help bridge in-store and online shopping for consumers while making it easier for its workers to fulfill orders.
The company has opened more than a dozen locations in Manhattan, Brooklyn, the Bronx and Queens. An unspecified number will service walk-up customers and also fulfill online orders.
The grocer has considerable work ahead as it looks to move away from using outdated systems and rely more heavily on cloud-based technology, President and CFO Sharon McCollam said during an earnings call Monday.
Cara Pratt, senior vice president of Kroger Precision Marketing at 84.51°, tells sister publication Marketing Dive about why the platform enables brands to use their demand-side platform of choice.
Products that will resonate with consumers next year include locally grown produce, sustainably produced grains and cereals made with turmeric, the retailer predicts.
From category managers to dedicated shelf space, grocers have several areas to explore to make merchandising easier for alternatives to animal-based items.
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