Thursday, December 31, 2020

Location-Based Marketing in a Post-COVID World

 
 
 
 
 

3 Vulnerabilities of Location-Based Marketing

 

The emphasis on a seamless, personalized customer experience has led to a growing interest in Location-Based Marketing. This strategy bridges the gap between e-commerce and in-store customer behavior, enabling retailers to connect their online marketing with actual in-store outcomes. This is especially critical after a year like 2020, when opportunities for in-store sales are already so limited.

In our upcoming webinar, explore common vulnerabilities of location-based marketing and how they could misdirect your efforts, including:

  • Questionable data accuracy and quality
  • Impacts of false negatives and false positives
  • The ability to scale

Wednesday, January 20 at 2pm ET

Can't make the live webinar? Register anyway and we'll email you a link to the recording.

 
 

About this email: You are receiving this message as part of your complimentary newsletter subscription to Retail Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Retail Dive is a product of Industry Dive, Inc. 1575​ Eye St NW, Suite 400, Washington,​ DC 20005

Want to reach 80,000+ retail executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

 
 
 

3 Quick-Win Approaches for IT Transformation in 2021

 
 
 
 
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Why CIOs Are Migrating to the Cloud in 2021

 

By 2025, global data storage is predicted to exceed 200 zettabytes, and about 50% will be stored in the cloud. Apprehensions towards the cloud remain, with CIOs at large companies holding that their ERP would not move to the cloud until recently. As technology increasingly moves toward digital and data pools continue to grow, an upgrade is essential.

In this playbook, we cover how CIOs are taking a phased approach to the cloud and reap quick organizational wins. Readers will learn:

  • Why cloud integrations reduce the cost of transaction processing across the business
  • How the cloud reduces downtime, guaranteeing 99.9% uptime or better
  • How a wholesale distributor redesigned its data warehouse and vastly improved the speed of their business

 
 
 
 
 

The evolution on pharma's commercial model

 
 
 
 
 

Best Practices for Commercial Model Evolution

 

With the increased speed of payer and provider network consolidations, ongoing shifts to local healthcare dynamics, customers' dependence on digitally-accessible information, and fewer face-to-face opportunities for reps, pharmaceutical leaders need to be proactive in optimizing commercial models.

In our on-demand webinar, hear from industry experts on how to overcome these challenges and transform your commercial model, as well as:  

  • Best practices of pharma companies that are ahead of the curve
  • How change management helps companies overcome challenges
  • The first step toward evolving a commercial model

 
 
 
 
 
 

Why Customer Engagement Is Key to Creating a Flexible Grid

 
 
 
 
 

Leveraging Customer Engagement for a More Flexible Grid

 

The increasingly important role of customers can be seen in how their behavior affects a utility's ability to effectively balance supply and demand of the grid. And as the need for a flexible grid grows, utilities must accommodate personalized unique customer experiences for residential energy customers.

In our playbook, we explore how the use of technology will be key to catering to customer needs in order to achieve mass scale load flexibility. We'll also cover:

  • Customer engagement as a fundamental utility priority
  • The primary target audience for utilities
  • How to deliver a personal, automized experience for customers

 
 
 
 
 
 

Using data to address social determinants of health

 
 
 
 
 

Visualizing Data in Communities to Drive Outcomes

 

Socioeconomic data, and the way it is managed, is critical to healthcare payers working to solve population health issues. Choosing data sources, identifying relevant data points and developing models to leverage this data can improve treatment adherence and outcomes as well as lower healthcare costs.  

In this webinar, explore the types of datasets available to payers and the importance of choosing a broad dataset that can provide meaningful insights that allow for effective problem-solving. You'll also learn:

  • The importance of leveraging broad, deep and accurate datasets
  • How to visualize that data at the community and individual level
  • Ways to "crunch the numbers" to solve industry challenges ranging from the most basic to very complex

 
 
 

Want to reach 42,000+ healthcare and health IT executives with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

About this email: You are receiving this message as part of your complimentary newsletter subscription to Healthcare Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Healthcare Dive is a product of Industry Dive, Inc. 1575​ Eye St NW, Suite 400, Washington,​ DC 20005

 
 
 

Avoiding supply chain shortfalls in 2021

 
 
 
 
 

Achieving Supply Chain Resiliency in 2021

 

75% of U.S. businesses have seen severe supply-side disruption during the pandemic. With pivoting market conditions, companies faced sudden demand shifts and steep supply chain shortfalls. To keep unwelcome surprises at bay in 2021, supply chain leaders must learn to forecast and plan for shortages ahead of time.

In this on-demand webinar, explore best practices for creating a more resilient and agile supply chain in 2021. This webinar also highlights:

  • How to plan for the most likely scenarios
  • How to stay flexible amid unexpected demand shifts
  • The key to building a formal S&OP process

 
 
 
 
 

How to improve student marketing outcomes

 
 
 
 
 

How to Create More Effective Student Marketing

 

As many as 25% of email addresses collected today are invalid, which means about one in four prospective students aren't receiving your email. Higher ed institutions can best connect with students and market effectively when they have clean, organized methods for collecting and verifying data.

In our latest playbook, discover 4 ways higher ed institutions can create more effective and less expensive student marketing to boost engagement and improve enrollment. Highlights include:

  • Optimizing and authenticating data to ensure data integrity
  • Leveraging a personalized approach to stand out in the crowded higher ed landscape
  • Automating outreach at key stages across a student's decision-making journey

 
 
 

Want to reach 36,000+ administrators and educators with your own message? Get the media kit or contact us directly at advertising@industrydive.com.

About this email: You are receiving this message as part of your complimentary newsletter subscription to Education Dive. If you no longer wish to receive the daily newsletter, you can switch to a weekly subscription or unsubscribe. See our full privacy policy. Education Dive is a product of Industry Dive, Inc. 1575​ Eye St NW, Suite 400, Washington,​ DC 20005

 
 
 

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In observance of New Year's Day, the Sosland Morning Brief will not publish on Friday, January 1. Publication will resume Monday, January 4.




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20 Whole30 Instant Pot Recipes

Hey reader,

Happy New Year's Eve! I hope you're staying safe, healthy, and warm with your family.

Doing a January Whole30 or just need easy and delicious meal inspiration to start the year off right?

I've compiled a list of my favorite 20 Whole30 Instant Pot Recipes! Whether you're craving chicken, beef, pork, or a hearty vegetable soup—I've got you covered!


Check out the easy step-by-step recipes here:

20 Whole30 Instant Pot Recipes

No Instant Pot? No problem! All the recipes have slow cooker and/or stovetop variations where it makes sense!

Make a dish (or three!) today and store 'em in the fridge for the week, and maybe even freeze some for later.

Don't see anything you like? Here's my every-growing roundup of Whole30 Instant Pot recipes:

My Top Instant Pot Recipes

Need some Nom Nom Paleo resources to help you stay motivated in January?

  • Check out my comprehensive January Whole30 Prep post by clicking here
  • Follow me on Facebook and Instagram where I'll be posting daily Whole30 recipes and tips!
  • Join my Facebook Nomsters group where I'll be popping in to answer your questions! Bond with other friendly Nomsters in the same boat!
  • Buy one or both of my New York Times best-selling Nom Nom Paleo cookbooks wherever books are sold. Both cookbooks contain more than 90% Whole30-compatible recipes!
  • Buy my two-time Webby award winning iOS Nom Nom Paleo app for a one time purchase fee of $5.99! (If you recently got a new iPhone/iPad and your app is missing recipes—simply delete it from your device and download it again for free. That simple act should fix everything!)
Let's ring in the New Year with some healthy eating!

Warmly,

Michelle
Copyright © 2020 Nom Nom Paleo, All rights reserved.
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